Kiss My Face Sends Green Messages in a Bottle
Kiss My Face (www.kissmyface.com), a 25-year-old, all-natural body care company, is no newcomer to the recent explosion of green products. "From day one, when we reused old olive oil containers to sell our bar soaps, we have made it a priority to minimize our impact on our world," says Bob McLeod, founder and president, Kiss My Face.Still, Kiss My Face has encountered challenges in creating packaging using 100 percent post consumer recycled (PCR) and sustainable materials. As is its tradition, the company pushed on at an increased expense.
Kiss My Face worked with design agency Alternatives to create packaging using PCR materials, which requires additional steps to determine how soy based inks will adhere and be absorbed by the materials; to determine different temperature requirements to store and ship product; and to ensure the right balance of PCR to handle new weight and stability requirements.
To date, Kiss My Face has replaced the packaging for its organic skincare line, Potent & Pure, with 65 percent PCR packaging created using wind power and water soluble inks. The company has also created more sustainable floor and countertop displays without increasing prices more than industry averages for the past five years.
Going forward, Kiss My Face plans to replace all traditional packaging materials with recycled or sustainable materials by the year 2013 or sooner.
HINTS OF GREEN
Eco-Conscious Containers
All Kiss My Face corrugated shippers, counter displays and cartons are made from between 70 percent and 100 percent recycled corrugate, depending on the strength required for use.
Solar Power
Solar panels at Kiss My Face NY headquarters meet 68 percent of its electric needs.
Consumer Rewards
A partnership with RecycleBank lets consumers earn reward points for each pound of trash recycled and then use points to earn discounts on Kiss My Face products.
Words of Wisdom
"Make sustainability a way of doing business and not just another initiative that will come and go." --Bob McLeod, Founder & President, Kiss My Face
In the Store
New Kiss My Face floor displays are made of 65 percent recycled cardboard and water soluble inks.