Marketing Tactics

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Pepsi-Cola North America Beverages is complementing and reinforcing its core soft drink offerings with a hat trick of innovative products.

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

SC Johnson's ingredient transparency will build substantially on an industry right-to-know initiative announced in late 2008.

The nation's brand of non-toxic and environmentally safe household products expands its robust line of natural laundry and dish care options.

The launch includes bath tissue, towels, napkins and flushable wipes products made to deliver environmental benefits.

Consumer ratings and pricing power were combined with financial analysis in a new report to determine the top 20 most competitive consumer goods companies of 2009.

A new report reveals tips for tapping into the wealth of available customer wisdom. Find out how it can benefit your company's brands, products, experiences and bottom line by providing new opportunities.