Marketing Tactics

New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity.

The new creative activities line aims to deliver value in more ways than one.

Starbucks makes breakthrough on patent pending technology for instant coffee.

The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the others while an ultraviolet, secret decoder reveals hidden missions to the players.

The coffee company builds Vermont's largest solar array on top of the distribution center of its Green Mountain Coffee facility in Waterbury.

Yoplait is taking the initiative to change its dairy sourcing strategy to provide consumers with the option to choose a category-leading yogurt with milk produced by cows not treated with rBST.

Four times a year, Kashi will incentivize consumers to participate in the RecycleBank program by offering coupons for a variety of Kashi foods.

Three new brews, 22-ounce bombers of Fat Tire, 1554 and Mothership Wit, will arrive in March.