Frito-Lay and Jack Link's Launch Innovative Partnership
PepsiCo's Frito-Lay North America division and Jack Link's enter into an agreement in which Frito-Lay will sell and distribute a new line of meat snacks under the MATADOR by Jack Link's brand, aimed at young adults with action-driven lifestyles.
"The Jack Link's brand continues to drive growth in meat snacks, and the new line of MATADOR products and partnership with Frito-Lay will take that growth even further," says Troy Link, president of Jack Link's Beef Jerky. "Combining the taste and quality of MATADOR meat snacks with the distribution, sales and merchandising capabilities of Frito-Lay gives our consumers more choices than ever before, while also delivering growth to our retailers and both companies."
"The Jack Link's brand continues to drive growth in meat snacks, and the new line of MATADOR products and partnership with Frito-Lay will take that growth even further," says Troy Link, president of Jack Link's Beef Jerky. "Combining the taste and quality of MATADOR meat snacks with the distribution, sales and merchandising capabilities of Frito-Lay gives our consumers more choices than ever before, while also delivering growth to our retailers and both companies."
The MATADOR by Jack Link's lineup will feature highly differentiated meat stick and jerky products and offer bold new meat snack options for young adults with action-driven lifestyles. The launch will be supported by an integrated action sports platform and dedicated advertising campaign, including sponsorship of the Dew Tour and top athletes in BMX, skateboarding and snowboarding.
"We are excited about this agreement and look forward to a strong partnership with Jack Link's," says Frito-Lay North America president and CEO Al Carey. "MATADOR by Jack Link's brings great-tasting, high-quality innovation to meat snacks, and we're confident that through Frito-Lay's distribution, sales and merchandising expertise, we can continue to expand this important category."