Marketing Tactics

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

SC Johnson's ingredient transparency will build substantially on an industry right-to-know initiative announced in late 2008.

The launch includes bath tissue, towels, napkins and flushable wipes products made to deliver environmental benefits.

Consumer ratings and pricing power were combined with financial analysis in a new report to determine the top 20 most competitive consumer goods companies of 2009.

A new report reveals tips for tapping into the wealth of available customer wisdom. Find out how it can benefit your company's brands, products, experiences and bottom line by providing new opportunities.

The new vending machines feature a large format touch screen display.

The dress, made from re-purposed CAPRI SUN drink pouches by green designer Justina Blakeney of Compai, is being auctioned on eBay to benefit Boys & Girls Clubs of America.

The company is focused on generating ideas in the areas of new products, packaging innovation, product line extensions, and more.