Building a Personal BrandCoca-Cola Bottling exec Justin Honaman shares excerpts from his first book, "Make it Happen!" Live out your own Personal Brand." Cheryl Perkins of Innovationedge on Innovation Drivers What three trends will be important factors in driving the next wave of new products and services? Mattel Expands Online The aggressive online initiative is expected to reflect the way kids play online today. Procter & Gamble Partners with The Limited Apparel brand, The Limited, showcases the benefits of new Tide and Downy Total Care. Converse Turns RED Converse debuts a new Spring 2009 collection developed by acclaimed artists. Tropicana's New Ads The new campaign aims to emphasize the all-natural and healthy benefits of the orange juice brand, complete with new packaging. Manufacturers Underestimate the Power of Word of Mouth New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity. The North Face Uses Web 2.0 for Sustainability The program invites entrants to submit videos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. Campbell Soup Innovations Focus on Wellness The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season. Crayola Adds to Creative Line The new creative activities line aims to deliver value in more ways than one. First Previous 336 337 338 339 340 Next Last
