Marketing Tactics

Coca-Cola is leading a unanimous eco-friendly shift to wind power among30 billboards that tower over the world's most recognizableintersection.

The launch of iFood Assistant represents the latest in Kraft's commitment to providing innovative solutions for consumers' busy and increasingly wireless lifestyles.

A total of 265 projects from social entrepreneurs in 54 countries around the world were submitted to the online competition.

Consumers take Kellogg's Corn Flakes cereal beyond the bowl to the dinner table this holiday season.

The new brewer and 12-count package debuts nationally in the grocery channel.

A sales and marketing initiative at McCormick & Company drives business process improvements in the areas of retail audits, campaign management and trade promotion management.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance.