GUESS Launches Mobile Messaging Campaign
GUESS? Inc.'s young-adult sportswear brand, G by GUESS, partners exclusively with DMX Inc. to launch its first mobile messaging campaign.
"Mobile Messaging is the communication of the future. Since G by GUESS is designed for the next generation; offering a wide assortment of young, hip and trendy apparel and accessories to today's youth, we are confident that this is the perfect way to reach our target demographic, literally in the palm of their hands," says Paul Marciano, chief executive officer and co-chairman of the board for GUESS Inc.
As a provider of sensory branding for commercial environments, Austin-based DMX is expected to enhance the customer experience by providing mobile messaging to G by GUESS' opt-in users throughout the United States.
"Mobile Messaging is the communication of the future. Since G by GUESS is designed for the next generation; offering a wide assortment of young, hip and trendy apparel and accessories to today's youth, we are confident that this is the perfect way to reach our target demographic, literally in the palm of their hands," says Paul Marciano, chief executive officer and co-chairman of the board for GUESS Inc.
As a provider of sensory branding for commercial environments, Austin-based DMX is expected to enhance the customer experience by providing mobile messaging to G by GUESS' opt-in users throughout the United States.