Coke Unveils Metal Masterpiece
A spectacular 50m artwork made solely from used aluminum cans is unveiled on top of the chalk cliffs of the Sussex coastline to mark the beginning of Recycle Week (22-28 June 2009).
Transforming thousands of used aluminium collected from around Great Britain into the world's largest recycled artwork -- dubbed Precious Metal -- has taken a team of artists a week to complete and can only be fully viewed from the air. The artwork -- inspired by a classic 1949 summer poster from The Coca-Cola Company archives of a swimsuit-clad lady relaxing in the sun -- is designed to inspire consumers to recycle more this summer through reminding them of the inherent value of empty cans and bottles.
Recycling aluminium is 20 times more energy-efficient than making it from scratch. At the end of Recycle Week each of the 200,000 cans will be recycled, saving enough energy to keep a television running for seventy years.
Liz Lowe, citizenship manager at Coca-Cola Great Britain, says, "Old cans aren't just waste, they're precious metal. They can live forever through recycling, to be used time and time again to make a whole number of new things, saving huge amounts of energy and raw materials.
Transforming thousands of used aluminium collected from around Great Britain into the world's largest recycled artwork -- dubbed Precious Metal -- has taken a team of artists a week to complete and can only be fully viewed from the air. The artwork -- inspired by a classic 1949 summer poster from The Coca-Cola Company archives of a swimsuit-clad lady relaxing in the sun -- is designed to inspire consumers to recycle more this summer through reminding them of the inherent value of empty cans and bottles.
Recycling aluminium is 20 times more energy-efficient than making it from scratch. At the end of Recycle Week each of the 200,000 cans will be recycled, saving enough energy to keep a television running for seventy years.
Liz Lowe, citizenship manager at Coca-Cola Great Britain, says, "Old cans aren't just waste, they're precious metal. They can live forever through recycling, to be used time and time again to make a whole number of new things, saving huge amounts of energy and raw materials.