Marketing Tactics

Microsoft's U.S. consumer goods industry director Kevin Tigges discusses his view on mobility trends, strategies and cautions for the consumer goods industry.

Jones Soda uses a social network advertising company to create innovative ways to market its products.

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

The company will introduce its new brand identity through a targeted advertising campaign that hits selected print, broadcast and online outlets.

The new Fiesta Lime and Caribbean Citrus seasoning blends are made to add flavor to your dishes without the salt.

The new writing essentials are now available in up to 80 percent recycled materials.

The well-known brand introduces recyclable mint containers.

The "PlantBottle" is fully recyclable, has a lower reliance on a non-renewable resource and reduces carbon emissions, compared with petroleum-based PET plastic bottles.