Marketing Tactics

In total, the projects have reduced carbon emissions by over 25,000 metric tons, eliminated 4,000 tons of landfill waste, seven million tons of packaging material and conserved 348 million gallons of water during fiscal years 2008 and 2009.

The 100 percent recyclable cans feature Sunshine Wheat's original watercolor artwork.

Green Earth Technologies' G-OIL is made with American-grown renewable animal fats.

The initiatives include an expanded education program focused on nutrition, health and wellness for school-age children around the world.

L'Oreal establishes a long-term environmental plan for 2005 to 2015.

Forrester Research reveals how interactive marketers can better use social media to engage with their most influential consumers.

A partnership with DMX Inc. is expected to enhance the customer experience by providing mobile messaging to GUESS' opt-in users throughout the United States.

In this world of compromise, Packaged Facts explores why frozen foods are emerging as the preferred medium between the extremes of frequently dining at restaurants and cooking time-consuming meals at home.