Marketing Tactics

PepsiCo, Mars, TerraCycle Partner for Packaging Innovation

TerraCycle will use packaging from PepsiCo's Frito-Lay division and Mars, to create upcycled products such as cell phone holders, pencil cases and more.
Scotts Opens the Door to Sales Opportunities

A fire ant infestation ignited sales at Scotts Miracle-Gro, demonstrating the power of leveraging customer insights for highly effective sales and marketing efforts across the enterprise.
Coca-Cola Introduces a More Natural Fanta Family

Fanta introduces a new formula and look, but not a new taste.
Integrated Marketing Management: Rajendra Mamodia, Cognizant

How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies.
SunChips Debuts More Sustainable Packaging

The new packaging is expected to be available by Earth Day 2010.
Best Face Forward

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
WD-40 Asks Consumers to Share Money-Saving Stories

The site -- www.wd40uses.com -- allows members to submit stories, photos and videos showing the creative ways they protect their investments and avoid paying for expensive repairs or replacement items.
Timberland Debuts Premium Footwear Collection for Women

The "Depression-chic" collection is inspired by women who shaped and defined post-industrial America.

Frito-Lay to Award Best Eco-Friendly Ideas