Mattel Inc. is now part of the Make-A-Wish experiences of 30,000 children with life-threatening medical conditions through the launch of custom-designed Make-A-Wish Barbie dolls and Hot Wheels cars. In 2008, the Make-A-Wish Foundation of America granted 13,425 wishes, the most ever.
Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.