Tennis champion Serena Williams will appear in a Tampax print advertising campaign from Procter & Gamble starting this month. The images bring to life Tampax's "Outsmart Mother Nature" campaign. Williams will be featured in a series of playful, lighthearted advertisements and online videos.
Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.
The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.