Beginning this month, the Smart Choices Program logo willappear on approximately 500 products in supermarkets and other retailoutlets across the country.
The role includes responsibility for all consumer and trade marketing activities, including public relations, hospitality, direct to consumer and brand education.
Recent research shows that shoppers can save 30 percent when they choose the retailer's brand over a national brand. Still, not everyone agrees that private label sales are on the up and up.
Wal-Mart's latest undertaking has been met with mixed reviews. Labeled everything from "audacious" to "game-changing" and often compared to Wal-Mart's 2003 RFID mandate, find out how industry enthusiasts are reacting.
Campbell's management highlights plans for its U.S. soup business and provides an overview of its International businesses, with a focus in Russia and China.
