Marketing Tactics

PepsiCo, Ocean Spray Expand Beverage Agreement

Pepsi-Cola North America Beverages and Ocean Spray expand their long-term U.S. sales and distribution agreement to include a broader array of single-serve juices and juice drinks.
Coke Unveils the Mini Can

The new mini packaging option allows consumers to better manage what they drink.
Newell Rubbermaid's Graco Brand Delivers More Value

The new playards, travel systems and highchairs have multiple uses as infants and toddlers develop.
ConAgra Foods' Manwich Brand Launches TV Campaign

The new creative marks the first time the brand has used 30-second commercials.
Pulse: Duracell Powers Cities at Risk

"Extreme Makeover: Home Edition" star Paige Hemmis helps launch the "More Power To Protect" campaign to assist communities most impacted by storm-related power outages.
Campbell's Product Mix Grows Even More Natural

Building on the success of its Select Harvest line of soups, Campbell's adds five Mediterranean-inspired soups to its portfolio.
Samsung Implements Intelligent Returns Management

A new solution is expected to enhance consumer participation in Samsung's S.T.A.R. program.
Pulse: Lysol Rewards Healthy Habits

With the threat of H1N1 looming, Lysol launches the Healthier Habits Rewards Program, an initiative to educate families on healthy hygiene routines.

Smart Choices Program Loses Support