Marketing Tactics

Green Mountain Coffee Roasters Inc. flips the switch on its new solar array, using solar energy collected from the roof of its Waterbury, Vt. distribution center to power the facility.

Mattel continues to work with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands.

The announcement in New York coincides with Think London and UKTI's North American business roadshow entitled the 'Route to 2012'.

Sara Lee Deli launches a humorous social media campaign designed to connect with and help moms through typical, everyday dramas they face at home.

Together, the companies created a new solution expected to transform the consumer online experience.

According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers.

The combined projects will eventually create about 100 additional jobs.

The new Web site aims to focus on how Hormel Natural Choice products are elements to living a healthier lifestyle.