General Mills, Microsoft Partner for Innovation
General Mills announces the Betty Crocker Kitchen Assistant, a new digital, voice-activated tool featuring high-resolution recipe images and step-by-step cooking instructions. General Mills has teamed with Microsoft Corp. to make the Betty Crocker Kitchen Assistant application available on Windows PCs sitting on kitchen counters everywhere, helping to enable families to access recipes and get cooking tips and instructions.
"We're constantly re-thinking how we offer useful content to consumers in their homes," says Mike Bettison, Web site manager, General Mills. "By partnering with Microsoft to create a unique Windows application, we are able to improve the utility of our content and shape it to be more relevant in the kitchen."
Available for download at www.bettycrocker.com/kitchenassistant, the new application bridges the content and services found on the Betty Crocker Web site.
"We believe that over time, consumers will have a computer on the kitchen counter," says Bettison. "Betty Crocker is looking to the future and wants to help consumers get there. That's why we created Betty Crocker Kitchen Assistant to use in the kitchen. The application's 'Cook Mode' feature displays beautiful, large-scale recipe photos right next to step-by-step directions. With a large computer screen, those instructions can be seen from up to 5 feet away. The application also works with a touch screen. Or if you're hands are covered with flour, take advantage of Windows 7 voice recognition to move to the next screen."
"We're constantly re-thinking how we offer useful content to consumers in their homes," says Mike Bettison, Web site manager, General Mills. "By partnering with Microsoft to create a unique Windows application, we are able to improve the utility of our content and shape it to be more relevant in the kitchen."
Available for download at www.bettycrocker.com/kitchenassistant, the new application bridges the content and services found on the Betty Crocker Web site.
"We believe that over time, consumers will have a computer on the kitchen counter," says Bettison. "Betty Crocker is looking to the future and wants to help consumers get there. That's why we created Betty Crocker Kitchen Assistant to use in the kitchen. The application's 'Cook Mode' feature displays beautiful, large-scale recipe photos right next to step-by-step directions. With a large computer screen, those instructions can be seen from up to 5 feet away. The application also works with a touch screen. Or if you're hands are covered with flour, take advantage of Windows 7 voice recognition to move to the next screen."