Manufacturers are inundated with demand for their product data. As managing this data grows more complex, manufacturers seek solutions to simplify its creation, hosting and delivery.
A Retail Experience Center for Walmart has opened, offering Walmart executives an innovative showroom and simulated retail store, in an effort to foster an open exchange of ideas and insights.
ConAgra Foods, Inc. has added the new position of chief growth officer to its team. Find out which Campbell Soup employee has been appointed to the new spot.
RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.
Mondelez International, maker of OREO cookies and belVita breakfast biscuits, announces a sponsorship deal to become an Official Promotional Partner of the US Open.
Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.
