Marketing Tactics

RSi Launches Solution to Measure Daily Digital-to-Store ROI

Retail Solutions Inc. launches ansa, which automatically measures store-level sales for every digital campaign to ensure maximum impact.
Sabra Serves Up New Flavor of On-The-Go Snack

Sabra Introduces Roasted Red Pepper in a new 2-oz snack size Single Serve package.
General Mills Launches Yoplait Yogurt in China

According to Euromonitor, yogurt is a $10 billion dollar category in China, with sales growing at a double-digit pace.
PepsiCo Enlists Tool for Better Consumer Insights

PepsiCos North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible.
Del Monte Launches Fresh Market in Saudi Arabia

The retail concept aims to bring convenience to consumers who enjoy healthy living with a wide offering fresh food and beverage options.
SC Johnson Expands on Ingredient Transparency

The company expands WhatsInsideSCJohnson.com ingredient disclosure website to provide consumers with even more fragrance information to make informed choices for their families.
Mizuno USA Names New VP Of Brand Marketing

The new VP will lead all of Mizuno USA's marketing efforts and help brand Mizuno as a frontrunner in the competitive sporting goods environment.
New Technology Enhances Kellogg's Family Rewards

New technology links Kellogg's Family Rewards with U.S. retailer frequent shopper cards; No more codes

GoGo SqueeZ Opens $85 Million Manufacturing Facility in Idaho