Marketing Tactics

McCormick & Company, Inc. announces plans to significantly increase the number of Organic and Non-GMO offerings in 2016. Find out what will change for the flavor company's products.

Kimberly-Clark's K-Challenge invites the best start-up companies and entrepreneurs from around the globe to help identify potential "Tech for Life" solutions for the company, to help it meet the needs of digitally savvy consumers in new and innovative ways.

In 2007 , The Coca-Cola Company and its global bottling partners set a goal to return to communities and nature an amount of water equal to what the company uses in its finished beverages and their production. Today they are on track to meet their 2020 water replenishment goal by the end of 2015, five years ahead of schedule. Find out how the system is balancing the equivalent of an estimated 94 percent of the water used in its finished beverages.

Find out how grocery store brands are exploring the potential of full-fledged restaurants. With many opening, such as Chobani and Amy's Kitchen, is the concept working?

ROAR Beverages has partnered with professional football player Odell Beckham Jr., who will serve as ROAR's national spokesperson and will be featured in the brand's first-ever national advertising campaign.

Amazons one-click reordering service comes to the millennials who are making Ice Breakers one of Hersheys top three e-commerce brands.

The Australian Financial Review spoke with Indra Nooyi, PepsiCo's chief executive, about what design means to her, the challenges in changing a culture, and her proudest achievement.

Instagram announces users can now share photos and videos in both portrait and landscape orientation on the social networking service, amove which may spur consumer goods brands to invest more in vertical video.