Manufacturers are inundated with demand for their product data. As managing this data grows more complex, manufacturers seek solutions to simplify its creation, hosting and delivery.
A Retail Experience Center for Walmart has opened, offering Walmart executives an innovative showroom and simulated retail store, in an effort to foster an open exchange of ideas and insights.
ConAgra Foods, Inc. has added the new position of chief growth officer to its team. Find out which Campbell Soup employee has been appointed to the new spot.
RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.
Mondelez International, maker of OREO cookies and belVita breakfast biscuits, announces a sponsorship deal to become an Official Promotional Partner of the US Open.
Launched in November of 2013, Unilever Project Sunlight is a long-term initiative designed to bring Unilever's purpose to life and inspire Americans to take small actions that add up to a big difference. Through the use of the powerful nature of film, Unilever has been able to tackle social issues to help spread awareness of its many recent campaigns, including its latest called The Hunger Project.
The retailing powerhouse is the latest to explore the still emerging technology with test markets throughout the U.S., with an eye toward a chain-wide roll out.
