Marketing Tactics

Who Is Selling Your Brands Online? At What Price?
For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online.
Trends in Experiential Marketing
Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.

Amazon Prime Day: Statistical Wonder or Retailer Blunder?

While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.
Chobani Undergoes Major Portfolio Expansion

Greek Yogurt brand Chobani introduces new Chobani Flip products, new flavors, and new packaging as part of its largest portfolio expansion to-date.
Burberry Aligns Strategy with Mobile Traffic Boom

Fashion icon Burberry adjusts its strategy in line with the fact that 40 percent of its digital traffic now comes from a mobile device.
Unilever Partners with Alibaba in China

The two companies will make joint effort to build the biggest online and offline platform for sales, branding, cross-border e-commerce and innovation.
Solution Provider News: August 2015

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase.
Starbucks, Target, Walmart and More Unite to Hire 100,000 Young People

Starbucks, Walmart, CVS, Walgreens and Target, and more come together to create the nations largest employer-led coalition to hire 100,000 opportunity youth.
Miller Lite Launches Conciertos Originales In Miami

Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami. The free-ticketed concert experience will feature J Alvarez and Chino y Nacho.
LEGO Systems Celebrates 15 Years at San Diego Comic-Con

LEGO Systems, Inc. announces a slate of activities and events to commemorate 15 years of fun at San Diego Comic-Con.

Who Is Selling Your Brands Online? At What Price?

Trends in Experiential Marketing

Amazon Prime Day: Statistical Wonder or Retailer Blunder?

Chobani Undergoes Major Portfolio Expansion

Burberry Aligns Strategy with Mobile Traffic Boom

Unilever Partners with Alibaba in China

Solution Provider News: August 2015

Starbucks, Target, Walmart and More Unite to Hire 100,000 Young People

Miller Lite Launches Conciertos Originales In Miami

LEGO Systems Celebrates 15 Years at San Diego Comic-Con