Retail Execution Optimization Improves Performance of In-Store Merchandising, Sales Teams
Global retail analytics company Retail Solutions Inc. (RSi) announces the general availability of its Retail Execution Optimization (REO) offering. This new, innovative approach dramatically enhances the productivity of merchandising and sales teams, helping Consumer Packaged Goods (CPG) companies and their field team partners design, execute, monitor and fine-tune more effective approaches to store visits.
RSi's Retail Execution Optimization solution supports a comprehensive framework to operate in-store merchandising and sales programs. REO enables CPGs to:
Andy Matthews, RSi's Vice-President of Sales for North America, presented REO to attendees of Consumer Goods Technology Business Technology Leadership Conference in Orlando in October 2015. Feedback was unanimously positive.
"We have focused the last 6 months on proving REO and our approach in multiple customer pilots," commented Matthews. "At a time where every investment is scrutinized and challenged, the industry has welcomed an opportunity to bring clarity and objectiveness in these field programs. However, most importantly, all customers experienced sales performance breakthroughs for their in-store teams. At a time when growth and budgets are both equally difficult to find, this is a superb opportunity to drive both with the exact same resources."
Gartner and Consumer Goods Technology ranked Retail Activity Optimization and Retail Execution Monitoring as two of the top 10 sales and marketing related technology investments for CG companies. Gartner also ranked Retail Activity Optimization as a High Benefit Emerging Technology in its 2014 Hype Cycle for Consumer Goods, stating in particular "the prize is too big to be overlooked."
RSi's implementations of REO have doubled the productivity of field teams and have generated sales increases of 2 to 6% per annum for RSi customers. To learn more about how REO works, RSi will offer a webinar on Wednesday, December 9, 2015. A registration page can be found here.
RSi's Retail Execution Optimization solution supports a comprehensive framework to operate in-store merchandising and sales programs. REO enables CPGs to:
- Understand the value of each in-store intervention (looking at each action individually and the sales it helped create or save)
- Measure the true impact of the in-store program on total sales on sales
- Leverage this information to build better call plans (most valuable stores to visit based on opportunity and responsiveness, best actions to produce return on investment, resource plan...)
Andy Matthews, RSi's Vice-President of Sales for North America, presented REO to attendees of Consumer Goods Technology Business Technology Leadership Conference in Orlando in October 2015. Feedback was unanimously positive.
"We have focused the last 6 months on proving REO and our approach in multiple customer pilots," commented Matthews. "At a time where every investment is scrutinized and challenged, the industry has welcomed an opportunity to bring clarity and objectiveness in these field programs. However, most importantly, all customers experienced sales performance breakthroughs for their in-store teams. At a time when growth and budgets are both equally difficult to find, this is a superb opportunity to drive both with the exact same resources."
Gartner and Consumer Goods Technology ranked Retail Activity Optimization and Retail Execution Monitoring as two of the top 10 sales and marketing related technology investments for CG companies. Gartner also ranked Retail Activity Optimization as a High Benefit Emerging Technology in its 2014 Hype Cycle for Consumer Goods, stating in particular "the prize is too big to be overlooked."
RSi's implementations of REO have doubled the productivity of field teams and have generated sales increases of 2 to 6% per annum for RSi customers. To learn more about how REO works, RSi will offer a webinar on Wednesday, December 9, 2015. A registration page can be found here.