Marketing Tactics

Brothers Kris and Ian Matheson are launching a new shopper and design agency in Toronto called Tandem.

Schuman Cheese, Fairfield, New Jersey, selected Partners + Napier, Rochester, New York, as its agency of record.

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

Matt Pierre – director of e-commerce - North America at General Mills – is one of three 2018 selections for our Hall of Fame. We interviewed him in February at General Mills' headquarters.

The artificial intelligence-powered “Cheetos Vision" app turns any photo or video into a brand-inspired creation.

Proprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools.

The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives.