Consumer Goods Sales & Marketing Summit

During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event.

On June 1, consumer goods executives met to discuss strategies that begin and end with the consumer. With social media being a major part of the conversations happening at the 12^th annual Consumer Goods Sales & Marketing Summit, it seems a natural fit to cover the top 20 tweets of the event.

Presented at the 2015 Consumer Goods Sales & Marketing Summit, the second annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.

Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry trade promotions, downstream data, consumer engagement, and S&OP.

CGT honors Clive Sirkin, Chief Marketing Officer for Kimberly-Clark Corp., for making a demonstrable impact on his organization through the implementation and successful use of new marketing strategies, technologies and processes.