Consumer Goods Sales & Marketing Summit

CGT and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry trade promotions, downstream data, consumer engagement, and S&OP.

CGT honors Clive Sirkin, Chief Marketing Officer for Kimberly-Clark Corp., for making a demonstrable impact on his organization through the implementation and successful use of new marketing strategies, technologies and processes.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this months issue.

Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

On June 3, 2013, over 40 consumer goods executives gathered at the Consumer Goods Sales & Marketing Summit in NYC, with a common goal to improve the ROI of trade funds. The meeting was kicked off with a presentation from Booz & Co. on trade promotion excellence including a case study, challenges and best practices to drive profitability.