Consumer Goods Sales & Marketing Summit

TPM Challenges and Trends
On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success.
Top 5 Ways to Engage Consumers with Social Media
Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.

CG Execs Meet to Swap Sales & Marketing Strategies

More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.
Van Vandegrift to Keynote 2012 CG Sales & Marketing Summit

Multi-award-winning Hollywood Producer and digital marketing expert Van Vandegrift will headline the 2012 Consumer Goods Sales & Marketing and reveal how major brand owners are successfully executing online campaigns to win at the shelf.
How Americans Shop: New MegaTrends Emerge

A new report identifies significant findings that can affect the way retailers and consumer good companies influence what consumers buy and where they buy it. Find out why the youth market is no longer retail's golden ticket, branded products are under threat and six-figure incomes are struggling.
Social Media and Downstream Data

Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...
The State of Trade Promotion Optimization

Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...
Walmart, P&G, Kraft Share Sales & Marketing Tactics

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.
Growth & Innovation Forum Recap

Watch candid Q&A videosfrom the industry thought leaders that presented at this year's premier eventfor innovation-focused executives in the CG industry.
2010 Sales & Marketing Summit Recap

Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.

TPM Challenges and Trends

Top 5 Ways to Engage Consumers with Social Media

CG Execs Meet to Swap Sales & Marketing Strategies

Van Vandegrift to Keynote 2012 CG Sales & Marketing Summit

How Americans Shop: New MegaTrends Emerge

Social Media and Downstream Data

The State of Trade Promotion Optimization

Walmart, P&G, Kraft Share Sales & Marketing Tactics

Growth & Innovation Forum Recap

2010 Sales & Marketing Summit Recap