For a lot of people the word "analysis" conjures images of a college professor at a lectern blathering on about some sort of problem that can be solved mathematically.
Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month.
Last month, more than 120 high-level consumer goods executives convened in New York City for the inaugural Consumer Goods Sales & Marketing Summit a unique event launched in response to the convergence of sales and marketing and technology within leading consumer goods organizations.