Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers.
Walmart announced it has signed a five-year agreement with Microsoft’s cloud and artificial intelligence technology, deepening a strategic partnership between two of Amazon’s major rivals.
Dublin-based Clavis Insight announced a feature that integrates One Click Retail’s Amazon traffic and sales data into Clavis’ 6Ps e-commerce intelligence platform.
