The digital tool was created as a way to preserve legacy innovation knowledge while investing in "disruptive, digital-first solutions" to drive efficiency and impact.
The General Mills CEO said that GLP-1, although seen as a long-term structural headwind for CPG companies due to reductions in calorie consumption, provides opportunities for meeting consumers where they are.
In order to simplify operations and remove complexities, the company sought a solution that would discontinue disparate technology from various external sources.
Lammers was hired for his expertise in deep science combined with a consumer-first mindset, which aligns with Estée Lauder's Beauty Reimagined transformation priorities.