ThreeSixty Group closed out 2016 by announcing its acquisition of The Sharper Image brand and its intellectual property assets from Iconix Brand Group for $100 million in cash.
Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.
Mondelez International’s Oreo is piloting a more flexible, agile supply chain model this holiday season that lets it have more direct interaction with shoppers.