Marketing

Frito-Lay Launches Low Sodium Chips

Frito-Lay answers the number one consumer request by creating Pinch of Salt, a line of snack chips with 30 percent to 50 percent less sodium.
Coca-Cola Reveals Vintage Bottle

After the success for the re-release of the 1899 Coca-Cola bottle during the 2007 holiday season, the 1906 "Diamond Label" bottle is recreated and will hit shelves this week.
ChartSearch Intranet Launches Numerical Search Technology

ChartSearch announces its "Insight Productivity" initiative, using a new search engine paradigm for charting and analysis of statistical and numerical data.
Wyeth Expands Manufacturing Facility in Singapore

Wyeth invests in expansion project to develop state-of-the-art manufacturing facility in Singapore.
Miller Brewing Co. Unveils New Packaging

Four-time World Beer Cup gold award winner, Miller Lite receives a new signature look.
Deloitte Names New Practice Leader

Deloitte strengthens consumer business through the appointment of new practice leader for shopper marketing.
Coca-Cola Launches Espresso-Based Coffee Beverages Following Acquisition

European consumers are the first to experience new coffee products from Coca-Cola following a joint venture with illycaff SpA.
Dean Foods Makes Executive Promotions

Dean Foods Company announces several changes to the Dean Foods' Executive Team.

Catching Up With Filiz Yavuz, Perry Ellis International