Marketing

Bacardi renews a contract to market DISARONNO after the 10 year anniversary of its distribution agreement the company.

Perry Ellis executive provides CGT Executive Editor Kara Romanow with tips on how to combine great products with the great analytical planning processes and technologies to compete effectively in the fast-turning apparel market.

Record-high feeding costs forces Pilgrim's Pride to continue weekly processing reduction of chicken, following previously announced closing of plant.

Frito-Lay answers the number one consumer request by creating Pinch of Salt, a line of snack chips with 30 percent to 50 percent less sodium.

ChartSearch announces its "Insight Productivity" initiative, using a new search engine paradigm for charting and analysis of statistical and numerical data.

After the success for the re-release of the 1899 Coca-Cola bottle during the 2007 holiday season, the 1906 "Diamond Label" bottle is recreated and will hit shelves this week.

Wyeth invests in expansion project to develop state-of-the-art manufacturing facility in Singapore.

Four-time World Beer Cup gold award winner, Miller Lite receives a new signature look.