Marketing

Eastman Kodak Company is utilizing Information Resources Inc.'s (IRI) MarketInsights solution to combine data integration and analytics, providing a detailed view of product sales results by geography and channel.

Charlene H. Binder is joining The Hershey Company as senior vice president, chief people officer, effective March 24.

Pilgrim's Pride Corporation announces the sale of its turkey production facility and distribution center in New Oxford, Pa., to New Oxford Foods LLC, a subsidiary of Hain Pure Protein Corp

Coca-Cola Enterprises (CCE) will begin using Microsoft's integrated communication and collaboration tools across its entire organization. This integrated platform will combine technologies by connecting software and Internet services through Microsoft Online.

Under Armour Inc. Executive Vice President and Chief Financial Officer Wayne Marino is named to the newly-created position of chief operating officer.

Diageo, a premium drinks business, appoints Brian Franz as chief information officer.

The J.M. Smucker Company enters into an agreement to acquire Europe's Best Inc., a privately-owned company headquartered in Montreal, Quebec.

The Hershey Company announced last month an increase in the wholesale prices on approximately one-third of its domestic confectionery line.