Marketing

PepsiCo and The Pepsi Bottling Group agree to jointly acquire a 75.53percent stake in Russia's leading branded juice company, JSCLebedyansky, excluding the company's baby food and mineral waterbusiness, for $ 1.4 billion.

Samsung and adidas establish a partnership to create miCoach, areal-time training system that, according to the duo, is designed tomotivate, inspire and enable athletes at all levels to reach theirunique training goals.

Cadbury Schweppes plc appoints four new members to the Board ofDirectors of Dr Pepper Snapple Group Inc. (DPSG), its U.S. beveragessubsidiary.

Capri Sun becomes part of the Kraft Foods Sensible Solution product line with 25 percent less sugar in its juices.

Global manufacturer Ryobi Technologies Inc. implemented Cognos 8 BI and Cognos ReportNet to improve communication and credibility of information world.

Nestle establishes the Chocolate Centre of Excellence, the company'sfirst R&D facility entirely dedicated to the development of premiumand luxury chocolate.

Tropicana Products Inc., a division of PepsiCo Inc., unveils TropicanaPure Valencia 100 percent orange juice, a national first from thiscompany.

The Wm. Wrigley Jr. Company is giving its Extra and Wrigley's brands -Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley's Spearmint -a new look with the introduction of Slim Pack, a 15-stick envelopepackage that is expected to be more durable and portable for today'sconsumers.