Marketing

Campbell Soup CEO Steps Down, New COO Appointed

The new COO brings 35 years of experience to the role , acting most recently as President of North America Soup, Sauces and Beverages for The Campbell Soup Company
Hormel Appoints New CFO

Among a number of promotions, Steven G. Binder is named executive vice president of Refrigerated Foods.
P&G Empowers Innovation in Asia

A new independent innovation research center will focus on revolutionizing product design and development for consumers aged 50 and above in Asia.
U.S. Okays Coca-Cola Bottler Acquisition

The completion of the acquisition remains subject to the receipt of approval by CCE shareowners.
Unilever to Acquire Alberto Culver

The acquisition makes Unilever the world's leading company in hair conditioning, the second largest in shampoo and the third largest in styling.
Fisher-Price Celebrates Dora

Dora moves herarms, swings her hair and swivels her body to the beat as she teaches kids thesteps to her signature dance.
Rewriting Pencil History

Newell Rubbermaid brand rewrites school supply history withthe launch of its new Sharpie Liquid Pencil.
Kellogg Opens Pop-Tarts World

Pop-Tarts World, featuring interactive displays,entertainment, a diverse cafe menu inspired by Pop-Tarts toaster pastries andmerchandise, celebrated its grand opening.

The Myth of Overnight Success