Marketing

More and more companiesare facing talent management challenges. Here are a few tips on how to fill thevoid that baby boomers are leaving in the talent pool.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

The solution was up and running in just six weeks to centralize and manage recipes, specifications, test procedures, etc.

Now is the time to transform the disconnected operational forecasting and financial budgeting exercise into a single, near real-time integrated, business planning process. The resultant operational and financial excellence is a requirement for growth in the 21st century.

The senior executive is charged to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands.

Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.

The executive succeeds Gene Kahn, who was the company's first Chief Sustainability Officer in 2003, and worked to make a significant impact in reducing the company's environmental footprint.

Targeted consumers of Gatorade, Pepsi, Frito-Lay, Quaker Chewy granola bars and Pepsi beverages in restaurants will see new digital marketing activations as early as the fourth quarter of this year, thanks to the PepsiCo10 pilot programs.