Coty to Acquire Dr. Scheller Cosmetics
Coty Inc., fragrance and global beauty company, and Kalina Group, a Russian cosmetic company, announce that Coty has entered into an agreement with Kalina to acquire 100 percent of the shares of Dr. Scheller Cosmetics AG and its subsidiaries (DSC), which are currently detained by Kalina.
The acquisition is expected to further enhance Coty Beauty's flourishing color portfolio through the addition of DSC's German makeup brand, Manhattan and its anti-acne cosmetic brand, Manhattan Clearface. With the addition of DSC's Manhattan products, Coty becomes the second largest player in the German color market.
"The acquisition of Dr. Scheller Cosmetics is a natural extension of our strategy to offer a well balanced portfolio of brands, representing some of the leading consumer products in Germany," says Bernd Beetz, CEO, Coty Inc. "Their well established brand, high-quality products, market presence and loyal consumers will complement and add value to Coty's existing offerings."
Coty will leverage DSC's current distribution channels for its existing products including Astor, Rimmel and Esprit Cosmetics. With this acquisition, Coty's market share in the color cosmetics category in Germany will increase from 7 percent to 17 percent. Globally, the color cosmetics pillar will represent 25 percent of Coty's total portfolio. It also paves the way for Coty to achieve its goal of becoming a $7 billion beauty company by 2015.
The acquisition is expected to further enhance Coty Beauty's flourishing color portfolio through the addition of DSC's German makeup brand, Manhattan and its anti-acne cosmetic brand, Manhattan Clearface. With the addition of DSC's Manhattan products, Coty becomes the second largest player in the German color market.
"The acquisition of Dr. Scheller Cosmetics is a natural extension of our strategy to offer a well balanced portfolio of brands, representing some of the leading consumer products in Germany," says Bernd Beetz, CEO, Coty Inc. "Their well established brand, high-quality products, market presence and loyal consumers will complement and add value to Coty's existing offerings."
Coty will leverage DSC's current distribution channels for its existing products including Astor, Rimmel and Esprit Cosmetics. With this acquisition, Coty's market share in the color cosmetics category in Germany will increase from 7 percent to 17 percent. Globally, the color cosmetics pillar will represent 25 percent of Coty's total portfolio. It also paves the way for Coty to achieve its goal of becoming a $7 billion beauty company by 2015.