Marketing

The opening represents the culmination of a two-year-project, with a total investment of 15 million euros (approximately $20 million).

The consumer marketing veteran from P&G, Kraft and Kellogg company, joins Sony Computer Entertainment Americas executive management team.

The candidate joins Campbell after 20 years of experience, including expertise in building and leading international and multidisciplinary teams to create nutrition innovation pipelines.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

TruMoo milk contains 40 more calories than plain white milk per serving and is made without high fructose corn syrup.

After 15 years of growth by way of acquiring multiple businesses, Maple Leaf Foods was operating in a disjointed environment that created unnecessary complexity. The company is now implementing common business processes across all business units, enabled by a massive and rapid ERP consolidation.

The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.

It is fair to say that there is universal agreement that we could all do a better job in driving benefit through our strategic investments in IT. Organizations must understand that strategic initiatives require a different recipe for success, an approach that considers the alignment of the organization, an agreed upon definition of success, and engagement of the stakeholders throughout.