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Marketing

  • Kimberly-Clark Renews Procurement Contract

    Building upon the results achieved over the last five years, the partnership will stay focused on optimizing spend and driving savings in the areas of Marketing Services, Corporate Services, Travel, IT, and MRO.

  • Trends Expert Jim Carroll to Keynote CGTs Leadership Event

    Leading international futurist Jim Carroll will deliver the keynote address at this years Consumer Goods Business & Technology Leadership Conference. Carroll is widely recognized as a thought leader and authority on global trends, rapid business model change, business transformation during economic uncertainty and the necessity for fast-paced innovation.
  • Liz Claiborne Inc. Sells Liz Claiborne Brand

    The company is exploring options for a new corporate name that will better reflect its focus on building and growing three global lifestyle brands Juicy Couture, Lucky Brand and kate spade.
  • Sara Lee to Sell Business to Grupo Bimbo

    Sara Lee holds the number-one position among branded bakery manufacturers in Spain, generating net sales of $408 million in fiscal 2011.
  • PepsiCo Invests in 10 Start-Ups

    PepsiCo announces the 10 start-up companies from across Europe that will make up PepsiCo10 a program designed to discover and support emerging technology companies.

  • Kimberly-Clark, Dean Foods, Del Monte to Swap Business/IT Strategies

    Thought leaders from Kimberly-Clark, Dean Foods, Del Monte and E&J Gallo Winery join an all star cast of presenters for the 2011 Consumer Goods Business & Technology Leadership Conference.
  • Hallmark Strengthens Data Warehouse Environment

    New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization
  • SodaStream Expands Footprint with CEM Acquisition

    The deal will help provide new products and features for SodaStreams core business of home carbonation, and will accelerate its future penetration into new channels.
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