Marketing

CGT picked the brain of Surabhi Pokhriyal from Cognizant Consumer Goods Consulting Practice to find out what exactly "innovation" and its accompanying processes and technologies look like today.

Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.

The new hire brings a wealth of e-commerce experience to Patagonia, most recently as Urban Outfitters' executive director of marketing.

PepsiCo announces that Albert (Al) P. Carey has been named CEO of PepsiCo Americas Beverages, effective immediately, reporting to Chairman and CEO Indra K. Nooyi.

The company names a new COO and starts its search to fill the newly created position of Chief Supply Chain Officer.

Kraft Foods Chairman and CEO Irene Rosenfeld candidly outlines the key drivers and benefits of the decision to launch two independent public companies before year-end 2012. Find out how each company will look and operate after the split.

The transaction is expected to strengthen Liz Claiborne's financial position and enable the company to de-consolidate the losses from Mexx.

The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.