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Marketing

  • Ralcorp Rejects ConAgra Offer at $94 Per Share

    Ralcorp rejected the revised proposal within 24 hours and stated a firm commitment to focus on the strategies specific to its business separate from Post Foods.

  • General Mills Builds E-Commerce Site

    The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.

  • Brown Shoe Names Senior Leadership Team

    The evolution of the new American Sporting Goods (ASG) team is the result of a six-month transition following Brown Shoe's acquisition of ASG in February.

  • Shiseido Enters U.S E-Commerce Market

    The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.

  • Snyder's-Lance Acquisition Expands DSD Reach

    George Greer Company primarily distributes the company's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private label products.

  • Sunsweet Growers Acquires Function Drinks

    In conjunction with the transaction, Sunsweet formed a wholly-owned subsidiary named Disruptive Beverages Inc to help drive the growth of developing beverage companies with strong products and ideas.

  • PepsiCo Responds to Spontaneous Consumer Chatter

    Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more.

  • Kraft Foods to Split into Two Companies

    Having successfully executed its transformation plan, and 18 months into the Cadbury integration, the company has built a global snacking platform and a North American grocery business that now differ in their future strategic priorities, growth profiles and operational focus. So whats the logical thing to do? Spin off of the North American grocery business.
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