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Marketing

  • Kellwood Acquires Yoga Apparel Brand

    Zobha is available in 350 retail stores in 27 countries as well as online at its e-commerce site, zobha.com and at leading yoga studios and fitness clubs.
  • Levi's Gains New Global VP of Strategy

    The former Avon vice president will be responsible for leading the development and execution of the brand's growth strategy and global business development.
  • Walmart Steps Up Collaboration with Suppliers

    A partnership with SymphonyIRI Group will allow Walmart and its supplier partners to share the same knowledge about Walmarts shoppers. Through better shopper insights, both parties can work together to improve planning, shopper marketing and growth.
  • Brown-Forman Unveils PLM Journey to Innovation

    Using simple spreadsheets, Brown-Forman found it nearly impossible to manage the vast amount of information that consumers now expect and demand. Director of Product Development and Innovation, Jimmy Bookstore, reveals how Brown-Forman was able to implement a PLM solution for its innovation transformation.
  • Campbell Outlines New Strategic Direction

    Campbell's new business strategy will focus on expansion of the company's category platforms in its three core categories of simple meals, baked snacks and healthy beverages.
  • Walmart to Give POS Data to Nielsen

    The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.
  • Levi's Gains SVP from Patagonia, Nike

    The Levi's brand announces it has appointed Paul Zadoff as its new Senior Vice President of Wholesale Commercial Operations for the Americas.
  • Nestle Announces Chinese Confectionary Partnership

    Nestl intends to acquire 60 percent of Hsu Fu Chi whilst the Hsu family will own the remaining 40 percent.
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