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Marketing

  • Unilever Sells Sanex to Colgate Palmolive

    Unilever enters a binding agreement to sell the global Sanex business to Colgate-Palmolive for 672 million euros while adding the Fab, Lavomatic and Vel brands to its portfolio in Colombia.
  • P&G, Teva Partner for Consumer Health Care

    This new business model combines P&G's strong brand-building, consumer-led innovation and go-to-market capabilities with Teva's broad geographic reach.
  • End of the Wal-Mart Era as We Know It?

    The last two decades could aptly be described as the Wal-Mart era in retailing. In 1990, its revenue was $32 billion. In 2010 it ballooned to $405 billion. Today, however, cracks are appearing in the empire Sam Walton built.
  • General Mills Talks Yoplait Acquisition

    General Mills announces that it has entered into exclusive negotiations with PAI Partners and Sodiaal to purchase interests in Yoplait S.A.S., and affiliated companies.
  • JBS Uses Predictive Analytics, Optimization Solution

    The JBS USA Beef sales organization will use SignalDemand to respond quickly to changing market conditions and identify win-win opportunities for its customers.
  • Coty Reveals New Fragrance

    The new fragrance is released by actress Halle Berry as an "invitation for women to share their story..."
  • Warner Bros. Goes Green

    The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern".
  • Design for Nine West

    Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.
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