Marketing

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The former Wm. Wrigley Jr. Co. Vice President will lead the beer makers marketing in the United States.

The US Department of Justice said the deal as proposed would "substantially lessen competition in three product marketsvalue shampoo, value conditioner and hairspray sold in retail stores."

The acquisition will expand the company's beverage portfolio of bottled water to include high-quality iced teas, lemonades and juice drinks.

After its initial offer was rejected, ConAgra has increased its bid for Ralcorp Holdings Inc. in hopes of bolstering its private label portfolio.

As part of the management change, P&G will move its two Global Business Units - Beauty & Grooming and Household Care under new leadership.

A recent survey by Rubbermaid found 78 percent of consumers report they have become more cautious, assessing a product's real value, not just price.