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Marketing

  • Newell Rubbermaid Optimizes S&OP

    Newell Rubbermaids Sales and Operations Planning (S&OP) process has been the subject of an intensive improvement effort over the past two years. In fact, an S&OP initiative launched in 2008, generated 30 percent more cash for a total of $603 million in 2009.
  • Coty Reveals New Fragrance

    The new fragrance is released by actress Halle Berry as an "invitation for women to share their story..."
  • Warner Bros. Goes Green

    The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern".
  • Design for Nine West

    Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.
  • P&G Announces Organizational Changes

    P&Gs global product supply officer retires; the company announces current vice president product supply, global operations, as his successor.
  • Specialized Drives Web Traffic

    With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.
  • Kraft Foods Announces Executive Transition

    Timothy R. McLevish to leave mid-year 2011; David Brearton to become CFO.
  • Estella Partners for E-Commerce

    Niche Retail will help Estella achieve its goals of growing online sales, increasing brand recognition, and boosting conversion rates.
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