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Marketing

  • General Mills Talks Yoplait Acquisition

    General Mills announces that it has entered into exclusive negotiations with PAI Partners and Sodiaal to purchase interests in Yoplait S.A.S., and affiliated companies.
  • JBS Uses Predictive Analytics, Optimization Solution

    The JBS USA Beef sales organization will use SignalDemand to respond quickly to changing market conditions and identify win-win opportunities for its customers.
  • Coty Reveals New Fragrance

    The new fragrance is released by actress Halle Berry as an "invitation for women to share their story..."
  • Warner Bros. Goes Green

    The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern".
  • Design for Nine West

    Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.
  • Newell Rubbermaid Optimizes S&OP

    Newell Rubbermaids Sales and Operations Planning (S&OP) process has been the subject of an intensive improvement effort over the past two years. In fact, an S&OP initiative launched in 2008, generated 30 percent more cash for a total of $603 million in 2009.
  • Specialized Drives Web Traffic

    With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.
  • Kraft Foods Announces Executive Transition

    Timothy R. McLevish to leave mid-year 2011; David Brearton to become CFO.
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