Marketing

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Columbia Sportswear Company reclaims a reputation for delivering game-changing innovation with a new innovation platform.

TerraCycle's upcycling and recycling programs have spread like wildfire throughout the consumer goods industry and it continues to find solutions for more and more "nonrecycleable" waste streams -- think dirty diapers, shoes, cigarette butts and cosmetics. Here's the inside scoop on how the "Coolest Little Startup in America" has reached global proportions.

The EVP of Global Consumer Insights is a newly created position to help both Walmart and Sam's Club understand broad consumer trends, create advanced analytical tools and more.

A new solution is expected to gain improved visibility, control and insight into the promotional planning process.

The acquisition of Ole Henriksen is aligned with LVMH strategies, which include identifying brands with strong, long-term potential and helping them to capitalize on it.

With over 61 million votes cast, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.