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Marketing

  • Dove Celebrates New Line

    Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week.

  • J. M. Smucker Appoints Sole CEO, New COO and More

    Effective August 16, 2011, Richard K. Smucker will become the sole Chief Executive Officer of the company. Timothy P. Smucker will continue to serve the company as Chairman of the Board.

  • Pop-Tarts Gets Creative

    The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.

  • Levi's Brand Appoints Global CMO

    The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.

  • General Mills Generates Over 1,000 Innovators

    General Mills reports significant progress in its ability to swiftly identify and connect with potential partners around the globe through the General Mills Worldwide Innovation Network (G-WIN) innovation portal.

  • LeapFrog Appoints Former Toys "R" Us Exec to CEO

    The new CEO brings a 25-year track record of building global consumer and internet businesses in both traditional retail and direct-to-consumer environments.

  • StarKist Co. Names New President, CEO

    The new executive brings international expertise to the seafood company, including experience at P&G, Yum Restaurants International and more.

  • Honest Tea Joins The Coca-Cola Family

    In order to retain its entrepreneurial culture, Honest Tea will operate as a stand-alone business under current TeaEO Seth Goldman.
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