Marketing

Dora moves herarms, swings her hair and swivels her body to the beat as she teaches kids thesteps to her signature dance.

Newell Rubbermaid brand rewrites school supply history withthe launch of its new Sharpie Liquid Pencil.

Pop-Tarts World, featuring interactive displays,entertainment, a diverse cafe menu inspired by Pop-Tarts toaster pastries andmerchandise, celebrated its grand opening.

More and more companiesare facing talent management challenges. Here are a few tips on how to fill thevoid that baby boomers are leaving in the talent pool.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

The new design issimple to install so that no tools are required and it can be easilydisconnected when needed.

The event is partof a five-market tour, visiting JCPenney stores around the country.

The solution was up and running in just six weeks to centralize and manage recipes, specifications, test procedures, etc.