2010 Top 100: Pharmaceuticals

This leading consumer healthcare company appointed existing executive Timothy G. Hayes to head the business unit's Global Business Development function. In addition to leading the company's over-the-counter (OTC) drug business in the United States, Canada and Puerto Rico, Hayes now oversees new business development for Consumer Care's global brand portfolio and markets -- identifying and analyzing new and emerging opportunities and developing short- and long-term strategic plans for business growth. This includes acquisitions, in-licensing and Rx-to-OTC switches to drive growth for this important division of Bayer HealthCare's diversified business. The company also licensed Vision Chain Inc.'s technology platform to analyze store-specific sales, assortments, prices, promotions and other factors to optimize go-to-market efforts with multiple retailers.