Kraft Expands Sustainability Goals

Kraft Foods announces expanded sustainability goals and highlighted progress against its focus areas. The company's new goals – now including the Cadbury and LU businesses acquired since 2007 –build upon previous success around energy, carbon dioxide, water, waste and packaging reductions. 

 

"We're building upon our successes to date," says Steve Yucknut, vice president, Sustainability. "We're learning, improving and looking beyond our four walls for opportunities. Our new goals will help us do more. For example, our increased focus on sustainable agriculture will further boost our scale to help accelerate long-range development in more communities and for more commodities than ever before."

 

For the 2010 to 2015 timeframe, Kraft Foods has added transportation and agricultural commodities to what it will be measuring. Significantly, all of the company's European coffee brands have committed to sustainably source 100 percent of their coffee by 2015.