Record sales in 2011 prove that the H.J. Heinz Company's investments in emerging markets and innovation are working as key growth enablers, even in a deteriorating economy.
The majority of households report worsened finances and anticipate a rising unemployment rate during the year ahead. The sinking economy has made consumers more defensive, favoring spending cutbacks rather using savings or debt.
The divestiture is required by the US DOJ in conjunction with Unilevers $3.7 billion acquisition of the Alberto Culver Company, which was completed on May 10, 2011.
With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.
