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Marketing

  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.
  • Electrolux Acquires Chilean Appliance Company CTI

    The acquisition makes Electrolux the largest supplier of appliances in Chile and Argentina.

  • Is Walmart Losing its Grip on Shoppers?

    An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart?
  • General Mills Builds E-Commerce Site

    The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.
  • Brown Shoe Names Senior Leadership Team

    The evolution of the new American Sporting Goods (ASG) team is the result of a six-month transition following Brown Shoe's acquisition of ASG in February.

  • Ralcorp Rejects ConAgra Offer at $94 Per Share

    Ralcorp rejected the revised proposal within 24 hours and stated a firm commitment to focus on the strategies specific to its business separate from Post Foods.

  • Snyder's-Lance Acquisition Expands DSD Reach

    George Greer Company primarily distributes the company's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private label products.
  • Sunsweet Growers Acquires Function Drinks

    In conjunction with the transaction, Sunsweet formed a wholly-owned subsidiary named Disruptive Beverages Inc to help drive the growth of developing beverage companies with strong products and ideas.
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