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Marketing

  • Heinz Acquisitions, Innovations Pay Off

    Record sales in 2011 prove that the H.J. Heinz Company's investments in emerging markets and innovation are working as key growth enablers, even in a deteriorating economy.
  • Chiquita Joins USDA MyPlate Program

    Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance.
  • Sara Lee Names CEO of CoffeeCo

    Sara Lee Corp. has named Michiel Herkemij as CEO of CoffeeCo, the beverage business that will split from the food maker next year.

  • Consumers Expect Another Economic Downturn

    The majority of households report worsened finances and anticipate a rising unemployment rate during the year ahead. The sinking economy has made consumers more defensive, favoring spending cutbacks rather using savings or debt.
  • Seventh Generation Adds New CMO

    Joey Bergstein comes to Seventh Generation from Diageo, a premium spirits company, where he was Senior Vice President of Global Rum.

  • Unilever Finds Buyer for Two Brands

    The divestiture is required by the US DOJ in conjunction with Unilevers $3.7 billion acquisition of the Alberto Culver Company, which was completed on May 10, 2011.
  • Sara Lee Launches Multimedia Ad Campaign

    Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.

  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.
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