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Marketing

  • Campbell Outlines New Strategic Direction

    Campbell's new business strategy will focus on expansion of the company's category platforms in its three core categories of simple meals, baked snacks and healthy beverages.

  • Walmart to Give POS Data to Nielsen

    The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.

  • Levi's Gains SVP from Patagonia, Nike

    The Levi's brand announces it has appointed Paul Zadoff as its new Senior Vice President of Wholesale Commercial Operations for the Americas.

  • Kraft Makes Big Executive Changes in Europe

    The new President for Kraft Foods Europe began his career with the company in 1992 and has progressed through a number of marketing, strategy and general management roles.

  • Nestle Announces Chinese Confectionary Partnership

    Nestl intends to acquire 60 percent of Hsu Fu Chi whilst the Hsu family will own the remaining 40 percent.

  • Campbell Invests $30M in Brand Innovation

    The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.

  • Top 10 Stories at 2011's Midpoint

    As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.

  • P&G Files Lawsuit Against Luhns

    The lawsuit seeks to stop Luhns GmbH, Germany, from violating P&G's intellectual property and selling the infringing products.
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