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Marketing

  • SodaStream Expands Footprint with CEM Acquisition

    The deal will help provide new products and features for SodaStreams core business of home carbonation, and will accelerate its future penetration into new channels.
  • Walmart Vice Chairman to Depart, Replacement Sought

    Vice Chairman Eduardo Castro-Wright has overseen global sourcing and the expansion of the companys global e-commerce technology, including its acquisitions into social and mobile commerce.
  • Nestle Appoints Walmart EVP to CFO Post

    Besides her financial background, Wan Ling Martello has extensive insight of the consumer and branded goods category.
  • Ralcorp Names Post Holdings CEO Following Separation

    Ralcorp also announced that James L. Holbrook will join Post Holdings as Executive Vice President, Marketing.
  • Retail Loyalty Wars: Tesco Grows, Wal-Mart Falls Short

    New research shows that the economy hasnt been kind to most retail brands. The top 10 retail brands have lost $4.2 billion or 2 percent from the combined brand value. Find out why some retailers are bucking the trend and why others are still struggling to regain loyalty.
  • New Walmart Site Targets Women Only

    By 2016, the dedicated e-commerce site will feature approximately 500 items from apparel and jewelry, to stationery and accessories by more than 20,000 women in nearly two dozen countries.
  • CGT Reveals 2011 Innovation Award Winners

    Only 18 percent of new products are considered highly innovative. Needless to say, true innovation is a feat enjoyed by an elite few each year, and that is why CGT is once again recognizing six consumer goods companies that defied the odds to launch successful new products in 2010/11.
  • PepsiCo Unites Operations with Two New Initiatives

    The creation of the Global Snacks Group and Power of One Americas Council are critical components of the companys long-term strategy to strengthen and extend its global leadership position in snacks and leverage the power of its combined food and beverage businesses.
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